Good research goes beyond study design. Key considerations include patient and public involvement (PPI), equality, diversity and inclusion, and transparency in research. Patient and public involvement Patient and Public Involvement (PPI) is a cornerstone of high-quality, ethical clinical research. By actively engaging patients, carers, and the public in the design, conduct, and dissemination of research, studies become more relevant, inclusive, and impactful. Equality and diversity Inclusive research leads to better health outcomes. We are committed to making studies accessible to people of all ages, backgrounds, and communities. By designing and delivering research that reflects the diversity of our population, we ensure results are fair, relevant, and trusted. Research transparency Transparency in research builds trust. We champion openness at every stage - from registering studies to sharing results - so participants, professionals, and the public can access and benefit from research outcomes. This article was published on 2025-03-17
